Content Marketing is Key
Content has become core to marketing (and sales, too).
One of the biggest trends in content marketing is that it’s all but taken over marketing departments. Content has become core to everything your marketing team does, so you absolutely have to budget for it. If you haven’t already, create a content marketing plan. And if you have created a strategy, take some time to revisit it, make sure it aligns with the direction you’re wanting to go in 2019, and determine that you have the resources you need.
While you’re thinking through how content will work for you, don’t forget about the goals you share with your sales team — and how content plays a role in achieving them. Pay attention to sales trends and think through ways content can smooth your individual sales process. Content has become the fuel for so many of your marketing and sales departments’ biggest goals, and your budget should reflect that.